Why use Metadata in HTML?

Metadata is a series of micro-communications between a site and search engines.

Nearly all metadata is invisible to visitors. It lives and works behind the scenes in the HTML of web pages. The metadata we use most for SEO speaks to search engines directly from each page crawled, to communicate important information or request specific action.

<meta> attributes and its values

Developer with 3 yrs of industrial experience in developing scalable web applications.